Whatever anyone might say about location, condition, proximity to schools, size, etc., it is the price at which a property is initially marketed that is the key to a successful sale.

But emotions often cloud good judgement. The chance to secure a high price can prompt sellers to quote too much, and the house then misses early buyer activity. Quote too little and the resulting fast sale can fuel resentment as sellers feel they could have sold for more.

So we need to ensure that the heart does not rule the head. You may have put a lot of time, love and money into the property and naturally want the price to reflect this. Maybe you need a certain amount to secure another property, or you simply want to track national house-price trends. Perhaps you are taking your guide from a similar property that has recently sold nearby.

However, the only thing that really counts is the supply of able buyers in relation to the supply of comparable properties, and what they are prepared to pay. Local estate agents are the only people who have a handle on both. Armed with this information the agent can make an informed recommendation as to an asking price that will maximise your chances of selling in the shortest realistic time, at the highest possible price. (see part two of this article)

If you are thinking of selling, or would like no-obligation valuation, then please feel free to contact us on Woking 01483 772000.